The Experience

The Experience

Our flagship location, in the heart of South Tampa, was designed to provide the ultimate diamond and jewelry experience. Beautifully appointed yet approachable – a reflection of the quality of the collections we carry – this is not your ordinary shopping destination. We are known for our ability to present amazing jewelry in an elegant environment that encourages interaction at your pace, and on your terms. Whether you have come in to view our selection of loose diamonds, or just want to browse our constantly updated selection of fine jewelry, our welcoming, highly educated staff will be there to guide you. We appreciate that you have come to see us because of a referral from a trusted friend, and we intend to live up to (and most likely surpass!) your highest expectations.

Our Showroom

We are always thinking of ways for our open, inviting showroom to reflect the latest technology and design sensibility. Our vast array of jewelry is displayed in innovative, inspired ways that make it easy for our guests to browse or focus on a specific area or collection. Showcases are thoughtfully merchandised spaces, designed to be approached and admired from any angle. Many are equipped with iPads, loaded with videos and styling suggestions from our featured designers. We can also accommodate you in our intimate and discreet Private Viewing Room. See our master jewelers at work in the Service Department, using the latest technology and precision equipment. And if you have to step away to take a call or are waiting for a spouse or a purchase to be gift-wrapped, relax in our Lounge equipped with Internet access, a flat screen TV, cappuccino machine, and comfortable seating area.

Our Selection

Mavilo maintains one of the largest Loose Diamond inventories in the Southeast, and has carefully selected each of the diamonds in our vault for its exceptional brilliance and value. It.s our pleasure to sit with you, show you a variety of stones and explain how they differ in quality and how to determine which diamond is right for you. Nothing can compare to the experience of viewing a diamond in your own hand, seeing how it catches the light and having a Mavilo expert walk you through its particular characteristics and how it compares to other diamonds!

Another reason why we stand apart (and ahead) of the competition is our massive jewelry inventory, and how often it is replenished. The size of our store and presence, the fact that we own every item we offer (including a wide range of exclusive designs,) and our ability to anticipate trends and the kinds of pieces we know our customers will appreciate… all of these factors give us the ability to constantly add new styles and collections, from the classics to the most fashion-forward, at a variety of price points. We are passionate about design, and invest an impressive amount of resources to ensure that what you see in our store is a reflection of what you can usually only discover at progressive retailers in global capitals, online and trend-setting destinations. We travel the world three times a year for inspiration, as well as for sourcing the best new designers and gemstone providers, so that we can surprise and delight our customers with something new every time they come to visit.


Our goal is to get to know you, so that each visit with us is spent shopping and learning based on your individual preferences. We create a personal profile for each customer so that we have all of your information compiled and available for quick reference. From your contact information, to your ring sizes, to copies of appraisals for each item you have purchased, to how and when you would like to be contacted… it's all accessible on demand. We also maintain your personal Wish List, which keeps track of each piece you have viewed with a Sales Associate, so you have it on file for future consideration. Upon request, we can also share your Wish List with a significant other as a subtle, helpful hint. Maintained with the utmost discretion, your profile can be accessed whenever you visit, call or email us. Your privacy is our concern, and this information is never sold to or shared with outside companies; it is only used to facilitate service and ensure the accuracy of every transaction and experience with Mavilo.

Beyond the technology we have put in place to enhance and streamline your experience, we make it a priority to become familiar with you and your personal style. We proudly honor a tradition of working with families over generations, and cherish the opportunity to help you select meaningful, thoughtful gifts and future heirlooms for the important occasions of your life. You might notice that our showroom often feels like Happy Hour, not only because our staff enjoys catching up with customers, but because our customers often visit with neighbors and colleagues here as well. This sense of community is a testament to the value we place on relationships, shared stories, and mutual respect and trust.

We know that many of our customers are purchasing gifts for significant others when they come to see us. So even though it's what's in the box that counts, we go out of our way to make sure the packaging matches the occasion. When you shop with us, your sales associate will create an elegant, tasteful package – always with a hand-tied bow – that you'll be proud to present to your loved one.